Samsung challenged developers to create innovative apps for Samsung Smart TVs.

Until recently, TVs have needed help from other devices in order to run software applications. But finally, Samsung is making TV's smarter, with its Samsung Apps line of televisions and Blu-ray devices, which can download, install, and run apps natively.  Samsung Apps is built into all Samsung 2010 Blu-ray players, Blu-ray Home Theater Systems, and the majority of TVs 40 inches and larger.  For the first time, distributing content to TVs is as easy as creating an app!

To celebrate the release of the Samsung TV Application software development kit (SDK) for this industry-leading line of TVs and Blu-Ray devices, Samsung is offering over €500,000 in cash and prizes for the individuals or teams that develop the best looking, most brilliantly conceived, and most functional apps. Developers will retain all intellectual property ownership for their submissions, while having the opportunity to reach millions of people through their television sets.

The Challenge is open to all UK, German, and French residents (who must enter their submission in their respective country's competition), as well as all legally-registered organisations domiciled in the EU. Each software application may only be entered in one of the three territories.

The Challenge is split into three territories -- UK, Germany, and France -- and there are seperate prizes for each territory. There are seperate rules for each of the three countries. Each software application can only be entered into one territory. By entering the challenge, the developers must agree to the content license agreement on www.samsungdforum.com/eu, giving Samsung the right to place the application into Samsung Apps and agreeing to the 70:30 revenue share if the application is monetized.